Blu is eminently expandable, having huge commercial potential.

With its colourful characters, cool spaceship and scooter designs, and endless gastro-gadget inventions, which can be adapted for use in a variety of exciting merchandising and toys, cooking sets, healthy children’s packed lunches, clothing, books, games, and more. Blu has been designed specifically with merchandising in mind, whether as action figures for our older viewers, or soft toys and live shows for the younger age range in our target audience.

Each toy will come with a free recipe card mimicking an ingredient or dish from the series, which children can cook for themselves with their family.